Fix the ecommerce conversion leaks you’re not testing.

As an E-commerce Architect, I optimize mobile experiences, accurately attribute conversions, and profit-boost your tech stack.

Contact Me
Martin Samsa Portrait

The foundation of your e-commerce platform is eating into your profits.

Having worked as both a consultant and an in-house CTO and architect for global e-commerce brands, I can promise you this: while you’re spending money on traffic and CRO, you’re probably forgetting the foundation that your site sits on. 

  • Negative Impact

    Anything but lightning fast load times kill conversions

  • Negative Impact

    Mobile responsive does not mean mobile optimized (just ask your friends who love to shop online)

  • Negative Impact

    Siloed data means you don’t understand your customer or your campaigns

  • Negative Impact

    Without a fast, affordable, and integrated tech stack, your competitors have the advantage

The boring stuff to you is exciting for me. I live for it. I make sure that your foundational tech stack aids your quest for higher conversions and more revenue (instead of ruining it).

By focusing on the things most people ignore, I have contributed to...

Impact revenue with one or all of my core services.

Martin's involvement with Fontem Ventures has been a game-changer for me, suddenly I wasn't talking 'technology' with a senior technology leader but business. Assessing the companies' readiness for exponential growth and designing the core capabilities needed from the ground up has been an exciting journey, and Martin's role has been invaluable in step-changing our direction.”

Art Valkenburg, Global Head of Digital - Fontem Ventures

Learn more about my services.

Mobile Optimization Illustration

Mobile Optimization

Problem

Load time issues are costly. Plus, just having a site that is mobile responsive isn’t enough to truly optimize for e-commerce conversions. Across the board, mobile conversion rates are still lower than desktop.

Solution

Performance improvements in both desktop and mobile that make all of your CRO variables more successful. True mobile optimizations that make online shopping a breeze.

Analytics & data tracking

Problem

Your systems don’t speak to each other. You’re blind to campaign performance and you can’t implement the multichannel customer journeys you dream of.

Solution

Deep dive into your set up, exploring gaps, leaks, and overlap. The right data models, systems integration and new tool implementation as needed so you can accurately attribute campaign success and win with automation.

Data Sync On All Channels
Omnichannel Software Architecture

E-commerce architecture

Problem

Wasting money on the wrong tools, not utilizing software subscriptions, overlap in tool functionality. Slow speed to market with desired site updates. Bad internal processes.

Solution

Expert tool selection, implementation, updating, and training. Consolidating and reducing expenses. Improving internal workflows and data utilization.

Multiple ways to work together.

My goal is to help you sustainably and effortlessly grow your e-commerce channel. I offer a few ways to collaborate.
Mobile Optimization

Audit and action plan

  • Audit of site performance, architectural bottlenecks, CRO readiness and more.

  • 2-day workshop on how to fix issues.

  • 1 hour per week of support for 2 months after.

Mobile Optimization

3-Month Implementation

  • Thorough audit and action plan creation

  • 24 hours per week of joint implementation, 8 hours per week of team training

  • 1 hour per week of support for 3 months after

Mobile Optimization

6-Month Implementation

  • Thorough audit and action plan creation

  • 32 hours per week of implementation, 8 hours per week of team training

  • 1 hour per week of support for 6 months after

Let’s discuss which option is right for you and explore what technical areas need the most attention now.

Contact Me

I help your e-commerce company...

(You’ve probably suspected that your tech stack can help propel your company or hold it back. You were right.)

Let’s prioritize impact over effort together.

Ready to see how we can fix those issues that keep silently holding back your revenue?

  • Benefit Icon

    Different options available: audits, done with you, or done for you

  • Benefit Icon

    Experienced working with e-commerce brands doing $50M+ / year online

  • Benefit Icon

    Skilled engineer and technologist focused on business impact

  • Benefit Icon

    Architecture and CRO expertise to help you profit from testing

Innovate and grow on top of a rock-solid ecom foundation